Packaging

The main role of packaging is to protect and identify a product, whilst influencing the consumer to buy the product, especially with fast moving consumer goods. If it doesnít jump off the shelf at customers it won’t sell.

Harrods

We were asked to design four cds under the brand of Harrods
for the sound and vision department

The track listing was source and licensed.Then the packaging was designed to keep within the corporate identity of Harrods
Four title were designed Easy Listing, Jazz Club,
At The West End and At The Opera